Understanding Your Spec Call

The "Spec Call": Your Secret Weapon for Unlocking Hidden Opportunities Ever felt like you're just waiting for opportunities to come knocking? You know, for that perfect client to stumble upon your website or for the ideal job listing to magically appear? While a good inbound strategy is absolutely essential these days, sometimes you need to take the reins yourself and go on a bit of an adventure. And that's where the spec call comes comes into its own. ...

December 12, 2025 · 8 min · Khalsa Schembri